Responding to rising demand for natural ingredients
With increasing awareness among end consumers for more natural and cleaner label food, natural coloring has been gaining momentum for several years now and continues to be a significant industry focus. This shift has become a benchmark in many markets already, and consumers as well as manufacturers have developed heightened expectations for the efficacy and visual appeal of natural colors. Luckily, nature provides us with a rainbow of hues to capture for coloring food the natural way – and our advanced technology turns them into even more sophisticated and effective coloring solutions. Whether you are transitioning from artificial to natural coloring in your products, looking to improve performance or natural food coloring results, we’ve got you covered with a broad range of natural colors and tailored advice for your project.
Outstanding quality and versatility: Natural color extracts and pigments
Our food colors are derived from natural ingredients such as turmeric, beetroot or red cabbage. They not only impress with their brilliance but also their versatility across applications from baked goods, candies, fillings and decorations to ice cream, dry blends, or beverages. To get the best results, we work closely with our customers to give them the ideal solution to their needs and application. With blends of the individual colors, we can create nearly all shades and hues to exactly capture the vision of our customers.
To respond to the versatile and high demands of the diverse range of applications in the food industry, we draw on a broad portfolio of natural extracts as well as natural color pigments, whereby the latter are known under our VIVAPIGMENTS® brand. They both have a wide array of different color and application possibilities. We supply our customers with product solutions in either powder or liquid form, depending on the manufacturing process requirements.
Patented technology for natural color pigments
With our proprietary VIVAPIGMENTS® color technology, we encapsulate natural color extracts with rice protein. The result are natural color pigments that are natural like an extract while replicating the properties of lake colors. Thanks to their improved color stability, i.e. in terms of light, heat or ph value, these natural color pigments can be a game-changer in coloring food products that undergo processes that place high demands to the color.
Moreover, VIVAPIGMENTS® provide an excellent coverage, strong colors, and luminous brightness without altering the taste of the food. They are easy to disperse in all kinds of fat-based systems and powder-plating applications, while being flavor- and odorless.
We also provide white pigments with an outstanding opacity, known as VIVAPIGMENTS® White, that can offer a viable alternative to titanium dioxide in specific applications.
