How VIVAPIGMENTS® technology is redefining the potential of natural food colors
The demand for natural colors in food products is growing every year as consumers become more conscious about the ingredients in their food and are increasingly knowledgeable and selective when choosing snacks, beverages, or sweets. However, implementing natural colors into food product formulations or switching from synthetic to natural colors can leave manufacturers puzzled with how to achieve or maintain the desired product appearance. This had been especially difficult to achieve in applications that have high demands in regards to natural color stability, dispersibility or opacity. With VIVAPIGMENTS®, we close this gap and demonstrate that natural colors can indeed shine bright and delight consumers worldwide.
Intense natural colors with our patented VIVAPIGMENTS® technology
In our unique manufacturing process, we encapsulate natural color extracts with rice protein. This results in natural color pigments that can be used like lake pigments, without any aluminum salts that are typically found in these artificial pigments. The encapsulation also helps with color stability, making VIVAPIGMENTS® more resistant to light, heat, and pH changes.
What sets VIVAPIGMENTS® apart is their ability to offer outstanding and vibrant colors, even in challenging applications, while maintaining cleaner labeling. Unlike artificial pigments, VIVAPIGMENTS® are derived from carefully selected ingredients sourced from nature. This ensures transparency, caters to dietary preferences, and meets the increasing demand of consumers for more natural and sustainable products.
Outstanding opacity thanks to natural color pigments
Natural color extracts are usually soluble in water or oil and therefore provide their color by absorbing fractions of light while letting the rest go through the solution. VIVAPIGMENTS® are insoluble and therefore work by dispersing in your food base to reflect back the non-absorbed light. This is how they achieve excellent opacity and intense colors. Additionally, the insolubility of these natural pigments helps prevent color bleeding, while the encapsulation reduces color fading, ensuring the longevity of the vibrant hues.
Thanks to the specific properties of our natural color pigments, generated by the VIVAPIGMENTS® technology, they are suitable for anything that requires good color coverage. While their application possibilities across the food industry are broad, they particularly excel where natural food colors had previously had difficulties to achieve tinctorial power. VIVAPIGMENTS® achieve great results in powder plating applications, i.e. when dry powders need to be colored effectively and homogeneously. They cover and work very well in sugar-based masses. And they can also be easily dispersed in all sorts of fat-based matrices, where water-soluble extracts can’t be applied to achieve the desired results.
All colors, all-encompassing service
VIVAPIGMENTS® offers a full range of color hues with products being available in both liquid and powder forms, making them versatile for a wide variety of food applications. In close partnership with our customers, we create custom blends to achieve the exact hues you are looking for. Whether it's enhancing the color of confectionery, dairy products, or baked goods, VIVAPIGMENTS® provides natural color solutions that meet the diverse needs of food developers worldwide.