Elmshorn, May 3rd, 2021 - German headquartered CAPOL group launches www.vivapigments.com to provide a unique customer experience for its patented natural colors product range. It comes with a fresh new brand design for its growing natural pigments line marketed under the VIVAPIGMENTS® trademark.
Elmshorn, May 3rd, 2021 - German headquartered CAPOL group launches www.vivapigments.com to provide a unique customer experience for its patented natural colors product range. It comes with a fresh new brand design for its growing natural pigments line marketed under the VIVAPIGMENTS® trademark.
CAPOL is known as a leading provider of surface treatment agents for the confectionery industry. Its long history of consultative expertise in the finishing of gummies and jellies, sugar and chocolate panned products with anti-sticking, glazing and sealing agents has positioned the company as a trusted partner for candy manufacturers worldwide. The CAPOL® brand’s long-established website www.capol.de is the reliable digital space for confectioners searching for insights on perfect confectionery finishes.
In recent years, the CAPOL group has welcomed VIVAPIGMENTS® natural color technology into its product portfolio, expanding its solution offerings for confectionery clients - and servicing the global demand for high-performing natural colors within the food and beverage industry. The VIVAPIGMENTS® product range consists of natural color pigments that are manufactured using a patented and proprietary process. Natural extracts are encapsulated in a rice protein matrix, providing VIVAPIGMENTS® with extraordinary stability to light, heat and oxidation. As a result, VIVAPIGMENTS® natural colors provide lake-like properties whilst offering clean label opportunities for a broad range of applications.
“By launching a dedicated website for our color technology, we intend to bring inspiration to product developers by exploring the unique advantages of VIVAPIGMENTS® for their food color applications”, says Ann-Christin Meier, CAPOL Marketing Manager. “These encapsulated natural color pigments excel in many applications. They thrive when dispersed in fat-based matrices and are also perfectly suited for plating applications”, she explains. Where traditional water- and oil-soluble natural colors cannot achieve desired results, VIVAPIGMENTS® have unique properties that can help developers obtain bright and stable colors.
Visitors of the new website can look forward to colorful application examples, an inspirational blog and information about the latest additions to the color portfolio, such as a wide array of natural color dispersions that bring ease of use for formulation work and specific manufacturing processes.
We invite you to explore our natural colors range at www.vivapigments.com.
Founded in 1975, today CAPOL plays a leading role for surface treatment in the confectionery industry. From glazing, anti-sticking, sealing and precoating agents through coated acids to machine release agents, the company provides highly innovative and efficient solutions for the finishing of confectionery, based on proven formulations and in-depth process expertise. Brand names like CAPOL®, CAPOLAN®, CAPOLEX® and FIX GUM® have made a worldwide name for themselves in the industry, for everything from sugar dragées and chocolate to gum products. With its patented VIVAPIGMENTS® technology, CAPOL offers unique natural color solutions for the food industry.
