'Plant-based’ and ‘vegan’ are on the rise
Vegan products are extending their reach. Once associated with health-freaks, veganism has nowadays left the niche and gone ‘mainstream’. Increasing consumer awareness for the environment, health and animal welfare helped the vegan movement definitely gain momentum over the last years. As a consequence, products claimed ‘plant-based’ or ‘vegan’ tend to be very positively received by consumers.
Market research institute Innova Market Insights ranks the “plant based revolution” among its most important trends for 2020, stating that plant-based eating is moving from trend to food revolution status. Numerous new developments in confectionery industry are signs of this trend, like a growth in non-dairy milk chocolate or alternatives to gelatine in gum products.
While moving away from animal-derived ingredients, confectionery manufacturers still need to preserve the texture of their products and make sure they look as good as their non-vegan equivalents. Plant-based anti-sticking, glazing and polishing solutions play their part. “We see an increasing number of requests for vegan surface treatment solutions, especially in middle and western European countries”, says Thomas Mücklich, Regional Sales Manager at CAPOL.
The impact of vegan choices for the finishing of confectionery
What does it mean to develop a vegan solution for the finishing of confectionery? Although a major part of the ingredients used for surface treatment are plant-sourced, the exclusion of ingredients produced from animal brings some challenges for product developers. Commonly used functional ingredients for surface treatment agents like beeswax or shellac cannot be included for vegan products. Still, anti-sticking for vegan gummies, polishing agents for vegan sugar dragées or glazings for vegan (non-dairy) chocolate dragées need to provide the same functionality as with ‘traditional’ products. No doubt that there is no room for compromise on quality, taste or appearance of the finished product.