Conscious consumer trends
Today’s consumers are paying more attention than ever to what is in their food. More and more, they’re opting for products they perceive to be beneficial for their own wellbeing and health - and for the environment, too. This development has gained even more momentum throughout the pandemic, which, for many, has been a wakeup call that’s encouraged people to take back control of their own health. Eating habits are on consumers’ radar now and they’re looking for products to help them pursue a lifestyle of “cleaner eating.”