Elmshorn, March 21, 2023 – From April 23 to 25, CAPOL will be offering a multifaceted presence at ProSweets Cologne, the international supplier fair for the confectionery and snack industry. ProSweets will be taking place in parallel to ISM, the world’s leading trade fair for this same industry. With its diverse portfolio of natural colors and surface finishes, CAPOL will be demonstrating how manufacturers can develop both natural and visually appealing confectionery products.
Diverse solutions for the confectionery industry
To attract consumers, confectionery products and snacks must be a delight for all the senses. At the same time, consumer demand is increasing when it comes to naturalness and transparency around the ingredients being used. At this year’s ProSweets, CAPOL will demonstrate how to support the “sensory wow” effect with natural solutions from the field of colors, flavors, and surface finishes with expert advice and inspiration at the trade show booth. At ProSweets 2023, the company’s primary focus will be on the visual component of product development.
A patented technology for vibrant, natural food colors
Already widely established as the standard in Europe, natural food colors are also becoming more and more prevalent in the American and Asian confectionery markets. Thanks to VIVAPIGMENTS®, natural color pigments developed by CAPOL, confectionery products as well as baked goods and sweet or savory snacks can shine in vibrant colors – all naturally. By encapsulating natural coloring substances in a rice protein matrix using the patented VIVAPIGMENTS® technology, natural pigments can be created with outstanding stability and opacity. From gums and jellies to pralines and sugar-coated dragées, there are no limits to the applications that can be imagined with VIVAPIGMENTS®.